Founder-led sales doesn’t scale, and that’s the wrong reason to stop doing it
Every founder I work with eventually tries to step out of sales. Most of them do it 6–18 months too early. Here’s the test for whether you’re ready.
When to use an agency, when to hire in-house, and the case we make against ourselves
The agency-vs-in-house decision is usually framed as a financial trade-off. The real trade-off is about feedback loop quality, and the answer might surprise you.