What to do in the first 90 days of running marketing at an early-stage SaaS company
If you’re stepping into the first marketing role at a $1M–$5M ARR SaaS company, here’s a 90-day plan we’ve shared with maybe two dozen new hires.
Marketing org design for SaaS companies between $5M and $15M ARR
The single most common GTM org mistake at this stage is hiring a head of marketing before the function is ready for one. Here’s the shape that works.